I am Sofyan
Sauri
User Experience Designer, Web Developer & Creative Designer
Sofyan Sauri
The story behind the screen.
I’m a User Experience Designer, Web Developer, and Creative Designer based in Balikpapan, Indonesia. I work at the intersection of design, technology, and visual communication — turning ideas into digital experiences that are clear, useful, and visually refined.
My work covers UX design, interface design, website development, visual design, and social media creative. I enjoy shaping products from the early thinking stage: understanding the problem, structuring the user flow, designing the interface, and bringing it to life through clean frontend implementation.
I focus on building websites and digital products that are not only good-looking, but also easy to use, easy to manage, and aligned with real business goals. Whether it’s a personal brand, company profile, landing page, portfolio, CMS website, or internal digital tool, I care about creating systems that feel thoughtful, consistent, and practical.
Beyond web and product design, I also create visual assets for brand communication and social media — helping businesses maintain a clear, professional, and consistent presence across digital channels.
"name": "Sofyan Sauri",
"role": "User Experience Designer, Web Developer & Creative Designer",
"bio": "I’m a User Experience Designer, Web Developer, and Creative Designer based in Balikpapan, Indonesia. I work at the intersection of design, technology, and visual communication — turning ideas into digital experiences that are clear, useful, and visually refined. My work covers UX design, interface design, website development, visual design, and social media creative. I enjoy shaping products from the early thinking stage: understanding the problem, structuring the user flow, designing the interface, and bringing it to life through clean frontend implementation. I focus on building websites and digital products that are not only good-looking, but also easy to use, easy to manage, and aligned with real business goals. Whether it’s a personal brand, company profile, landing page, portfolio, CMS website, or internal digital tool, I care about creating systems that feel thoughtful, consistent, and practical. Beyond web and product design, I also create visual assets for brand communication and social media — helping businesses maintain a clear, professional, and consistent presence across digital channels."
}
Experience
// Execution_History
Founder & Product Designer
Kertasena Technology · Self-Employed
Established a digital product agency focused on user-centric design and software development. Currently leading the end-to-end product lifecycle of KertaPOS, a SaaS Point-of-Sale tailored for MSMEs. Responsible for everything from conducting user research and crafting intuitive UI/UX to executing full-stack technical implementation using Next.js and Supabase.
Founder & Product Designer
@Kertasena Technology
// Established a digital product agency focused on user-centric design and software development. Currently leading the end-to-end product lifecycle of KertaPOS, a SaaS Point-of-Sale tailored for MSMEs. Responsible for everything from conducting user research and crafting intuitive UI/UX to executing full-stack technical implementation using Next.js and Supabase.
UI/UX Designer
PT Comtelindo · Contract
Designed user interfaces, wireframes, mockups, and interactive prototypes for client projects with a focus on clarity, usability, and visual consistency. Collaborated on improving user flows and digital product experiences, while also supporting content strategy and social media design to strengthen brand communication and audience engagement.
UI/UX Designer
@PT Comtelindo
// Designed user interfaces, wireframes, mockups, and interactive prototypes for client projects with a focus on clarity, usability, and visual consistency. Collaborated on improving user flows and digital product experiences, while also supporting content strategy and social media design to strengthen brand communication and audience engagement.
Web Developer
PT Sulaiman Corp Indonesia · Freelance
Developed a company profile website tailored to the client’s business needs using WordPress CMS. Structured the website content, layout, and pages to support product marketing, improve online presence, and make company information easier for potential customers to access.
Web Developer
@PT Sulaiman Corp Indonesia
// Developed a company profile website tailored to the client’s business needs using WordPress CMS. Structured the website content, layout, and pages to support product marketing, improve online presence, and make company information easier for potential customers to access.
Graphic Designer
NS Printing · Part-Time
Prepared customer design files for screen printing production by converting images into clean vector and raster assets. Handled color separation, layout adjustment, and print-ready file preparation to ensure each design could be produced accurately on t-shirts and other printed materials.
Graphic Designer
@NS Printing
// Prepared customer design files for screen printing production by converting images into clean vector and raster assets. Handled color separation, layout adjustment, and print-ready file preparation to ensure each design could be produced accurately on t-shirts and other printed materials.
Graphic Designer
Kedai Narsis · Full-Time
Created and prepared visual design assets for print production, including image tracing, vector conversion, raster editing, and layout adjustment. Supported the production workflow by ensuring customer-provided designs were clean, accurate, and ready for screen printing.
Graphic Designer
@Kedai Narsis
// Created and prepared visual design assets for print production, including image tracing, vector conversion, raster editing, and layout adjustment. Supported the production workflow by ensuring customer-provided designs were clean, accurate, and ready for screen printing.
Core Skills
// System_Capabilities
UX & Product Design
- Information Architecture
- User Research
- User Flow
- Wireframing
- Prototyping
- Usability Testing
- UX Design
- Design Thinking
[UX & Product Design]
Web Development
- Next.js
- React
- TypeScript
- JavaScript
- Tailwind CSS
- HTML
- CSS
- Responsive Design
- API Integration
- CMS Integration
[Web Development]
CMS, Backend & Platforms
- Payload CMS
- Supabase
- PostgreSQL
- WordPress
- Laravel
- PHP
- Vercel
[CMS, Backend & Platforms]
UI & Visual Design
- UI Design
- Visual Design
- Design System
- Brand Identity
- Typography
- Color System
- Layout Design
- Creative Direction
[UI & Visual Design]
Content & Social Media
- Social Media Design
- Content Planning
- Carousel Design
- Campaign Visual
- Copywriting
[Content & Social Media]
Tools & Professional Skills
- Figma
- Photoshop
- Illustrator
- CorelDRAW
- Affinity
- Canva
- VS Code
- GitHub
- Project Management
- Client Communication
- Problem Solving